Trade Binderies: The Laws of Justification

• About 25 years ago, Rickard ventured into the mailing business. It quickly became apparent that he needed to exit that business and leave it to those firms that specialize in mailing. "I stuck my toe into mailing, found out what it was all about, and got out in a hurry," he recalls. "Unlike most bad graphic arts decisions, which take years to rectify, I was gone in less than six months."