Trade Binderies — Transformation Time

“We can’t see ourselves as just binders—we have to do as much as we can to satisfy as many of the printer’s postpress needs as possible,” Shear says. “We must think of ourselves in a broader way. We must establish alliances and partnerships with other non-competing suppliers to offer services that we don’t, and perhaps provide more of a complete service to the printer than what we can do totally in-house.”