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Outsourcing is core to Rickard Bindery's management principle. Jack Rickard believes that outsourcing allows companies to develop core competencies without the distraction of trying to do everything in-house. Recognizing that American business has embraced outsourcing business models, Rickard is determined to practice what he preaches. For example, his company once had a fleet of trucks and an in-house accounting department. By eliminating these internal functions in favor of outsourcing, the company has reduced costs and now can better serve its customers' needs.
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