Trade Finishers' Strategies — Binding Matters

"During the 1970s, we bet the company on technical specialization and hired people who could perform well in such a niche," Rickard adds. "Our customers count on us to tackle tough jobs—because if we can do it, more than likely, they'll print it."

Shear points to management and customer service improvements. "We're trying to improve all aspects of our business, including estimating and customer service. We want to be able to handle most of the opportunities that come our way, whether they be large or small jobs."