Trade Finishers' Strategies — Binding Matters

Like Seaboard Bindery, Rickard Bindery has briefly considered entering other postpress markets, but has rejected them for failing the core competency test. Like trucking and accounting services, Jack Rickard believes his company gets better results from outsourcing other services than he would from doing them in-house. When customers have jobs that require additional outsourcing, Rickard Bindery always offers the choice of either handling it for them or letting them source it themselves. According to Rickard, "Some customers recognize the added comfort of letting someone else control the project, and others don't. Either way is fine with us."