Trade Finishers' Strategies — Binding Matters

Beard adds: "Fifteen years of running a company has taught me that you get dozens of chances to do things right. You only get one chance to do them wrong. When we say we'll do something, we're sure we can."

Rickard's conclusion: "People think we take ideas and turn them into three-dimensional objects. What we really sell are reliability and a good night's sleep."