4Over Inc. — A Trade Success

For the “don’t say no, can’t say no and wouldn’t know how to say no if I wanted to say no,” printer, this philosophy is a distinguishing characteristic. That philosophy is the printer’s “out pitch,” and some do very well with it.

Zarik Megerdichian, president of 4Over Inc., does not subscribe to that philosophy in the least bit. It’s not that the founder of the Glendale, CA-based trade printing operation is insensitive to his clients’ needs. But Megerdichian sees the value in not accepting custom job requests.