4Over Inc. — A Trade Success

“Custom work means downtime—extra costs every time I have to change over paper grades,” he says. “So we came up with the idea to offer only certain papers—100-lb. gloss book, 100 lb.-cover, 14 pt., 16 pt., and 70-lb. letterhead paper. If someone wants a job printed on 80-lb. gloss book, we tell them we don’t do it. Instead, we’ll print it on 100-lb., but still at the price of an 80-lb. grade. Because we buy so much paper, our price is really low.