4Over Inc. — A Trade Success

“We’re constantly improving service and the quality of our products. For example, we have 45 CSRs on the phone helping customers. Some of the companies that compete with us don’t have that many people working in their entire company.”

Another variable Megerdichian believes favors his company is the decision to remain exclusively business-to-business, staying away from consumers and the Web-to-print market. He believes brokers appreciate that level of focus.