Traffic Report: Speed Bumps, Congestion on Digital Highway —Michelson

Large exhibits from companies like Xerox, Kodak, H-P, Xeikon and Océ will surely be bustling with show floor traffic. Printers who have already entered the digital printing realm will be crowded shoulder-to-shoulder within these booths with those still pondering whether to make their initial leap. Some show-goers will just be on exploratory missions, while others will have done their homework, have clear objectives, and even be ready to pull the trigger on a purchase or lease. (Wherever your firm is along the learning curve, check out the special editorial supplement focused on digital printing and the upcoming PIA/GATF Variable Data and Personalization Conference appearing in select copies of this issue.)