Traffic Report: Speed Bumps, Congestion on Digital Highway —Michelson

For many larger corporations, print is increasingly just one integral component within a cross-media campaign. As such, smart communications providers are not pitting their ink-on-paper offerings against electronic alternatives; instead, they’re promoting how the two work in harmony to meet overall marketing objectives. This often requires entering the world of Website hosting and design, Web-to-print applications and personalized URLs. It also means mastering the delicate dance of bypassing traditional buyers and climbing higher up the food chain to reach C-level corporate and marketing executives. Individuals who care less about the cost per printed piece, but more about a supplier’s ability to offer comprehensive solutions that generate a higher overall ROI in the end.