TRANS/PROMO & MARKETING SERVICES — PROPELLING DIGITAL PRINT

FASTER, BETTER, targeted, personalized, long run capable and continuously improving quality utilized by a new breed of information providers--transactional/promotional and marketing service providers--are prime drivers of digital printing growth.

The idea that digital printing is limited to very short runs of static content material or limited runs of rather basic personalization is obsolete. The high profit dollars for print providers are in long run, increasingly complex, personalization. Long runs--sometimes in the millions on short turnaround schedules--are being produced on several different digital equipment configurations.