TRANS/PROMO & MARKETING SERVICES — PROPELLING DIGITAL PRINT

In addition to varying the credit card text that's required in a transactional statement, the advertising is targeted and varies in accordance with the recipient's profile from statement to statement.

An Army of iGens
The 24 iGens are run with three machine operators and five paper handlers per shift. The central control center, which is responsible for handling the files, submitting them to printers and load balancing, is staffed by a single operator for two shifts a day. Machine service is provided under contract by Fuji Xerox, which maintains seven technicians on the premises for each shift. After a year of successful operation, the facility is achieving 70 percent running productivity.