TRANS/PROMO & MARKETING SERVICES — PROPELLING DIGITAL PRINT

The most common current approach is to utilize one of two methods of hybrid printing: off-line or in-line production. Off-line production utilizes a separately printed base form or shell, which is then imprinted digitally. Digital imprinting is often done only in black, sometimes with a spot color and, in a few applications, with process color. In-line production entails a hybrid press, which usually combines offset litho-graphy and digital printing done sequentially on a single machine.