TRANS/PROMO & MARKETING SERVICES — PROPELLING DIGITAL PRINT
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Printers of transactional documents--typically utility bills, credit card and bank statements, as well as invoices--are enhancing documents by adding variable color and reducing their costs with full in-line production. These documents are being converted to revenue producers by adding advertising. This combination of transaction information and promotional material has been dubbed "TransPromo" by Kodak Versamark.
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- Companies:
- Eastman Kodak
- Xerox Corp.
William C. Lamparter
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