TRANS/PROMO & MARKETING SERVICES — PROPELLING DIGITAL PRINT

Although billing statements have long included offset printed, inserted advertising, color digital printing of promotional material directly onto the statement is a relatively new twist that is becoming a key driver of digital printing growth.

Marketing service providers that first assess a marketing objective, and then assist their clients in deciding what media mix will best achieve that objective, are also relatively new types of organizations driving digital printing growth. Many of these companies have both offset and multiple digital printing devices, but they don't consider themselves printers. Their core competence is marketing strategy, and printing is just one of several media production capabilities.