TRANS/PROMO & MARKETING SERVICES — PROPELLING DIGITAL PRINT
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Marketing service providers often develop campaigns that inter-mix electronic media and print. Digital print production is usually long run, utilizing full-color variable imaging. Recent visits to four marketing services-oriented companies with multiple digital color presses illustrate the long-run, high-volume growth trend.
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- Companies:
- Eastman Kodak
- Xerox Corp.
William C. Lamparter
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