Cathedral Corp. : Leading by Good Example

What helps make this program effective, notes Tom Wetjen, senior vice president of sales, is that Cathedral's sales force is comprised of many individuals who hail from that given industry. For example, when they call on a diocesan client, Wetjen's crew consists of a pair of former development directors for bishops. On the higher education side, Cathedral uses a former admissions director. A certified fund-raising executive is also on the sales team.