Cathedral Corp. : Leading by Good Example

"Our salespeople come in with a high level of expertise about what's going on within their specific industry; they know how to speak the language," Wetjen says.

"We also spend a lot of time focusing on specific applications. When we go into the credit union/community bank space, we sell statements—both printed and e-statements—we sell direct mail and direct marketing, we sell bills and electronic notices. We have a very deep level of expertise in truly understanding the data and being able to use data to target these various communications."