Cathedral Corp. : Leading by Good Example

"Our goal is to acquire a company that's not in trouble," she says. "The companies that survived the recession and prospered did so through great relationships with their customers. That's our core strength, and it would make a similar company a great fit with ours."

In March, Cathedral will take delivery of the CiPress 500 in its all-digital shop (which includes Xerox iGen3 and iGen4 presses and a 980 continuous-feed color printer). Given its success with moving statement-size jobs to the 980, and noting that customers are using full-color and the marketing ability of the full-color statements (complete with QR codes and PURLs) to grow relationships with their own clients, Cathedral seemed destined to add the CiPress.