Cathedral Corp. : Leading by Good Example

Transpromo has been a work in progress that, in recent years, has paid off handsomely for Cathedral and its clients. The evolution to full color juiced an area that had resigned itself to black-and-white transactional statements and documents out of cost considerations.

"Transpromo has been a buzz word forever, but getting there is really harder than it looks," Gaige notes. "It really requires a lot of work for our customers to create targeted offers based on analysis of what their clients are currently buying.