Transcontinental Acquires Mobile Solutions Provider LIPSO

"Every day we work with our clients on the analysis, execution and deployment of their marketing strategies based on one-to-one marketing and new communication platforms," said Christian Trudeau, President of the Marketing Communications Sector, Transcontinental. "The LIPSO acquisition fits right in with this approach and makes it possible for us to create a unique centre of excellence for mobile marketing solutions. It also confirms our leading position in the delivery of marketing communications solutions."