Transcontinental Ends Fiscal 2013 with a Steady Performance
Media Sector
Ted Markle was appointed President of the Media Sector. Following his appointment, he revised the sector's organizational structure with the aim of reducing costs and increasing return on investment. We formed a strategic alliance with Zone3, further to which the latter will handle television production for TC Media's brands and which also provides for the merger of all our television production operations with those of Zone3. We successfully launched Véro, an inspiring women magazine, and four TC Media flagship brands on iPad: Coup de pouce, Canadian Living, ELLE Québec and Elle Canada. We successfully re-launched high-potential titles: Coup de pouce, Canadian Living and Western Living. In order to diversify our operations by capturing non advertising-related revenue streams, we acquired Groupe Modulo, a publisher of French-language educational materials. We launched the TC Media Incubator, a laboratory for the creation, development and incubation of new digital products. In addition, we introduced AutoGo.com and JobGO.ca, two new and innovative media platforms. In light of ongoing analysis in the Media Sector, we made the difficult decision to close More and Vita, which were no longer achieving expected results.
- Companies:
- Transcontinental Inc.