Transcontinental Reports Improved Profitability in Fourth Quarter

• In addition to a revenue model based on selling advertising pages in its newspapers and magazines, Transcontinental is now also selling advertising banners on its websites and subscriptions on its portals such as weblocal.ca. Transcontinental reported $27.5 million in revenues from its websites, up 30% over 2008, and these Web-based activities are profitable. Its 120 sites and portals reach an average of more than six million unique visitors per month.