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In 2008, Transcontinental started testing Switch to help with a project involving the optimization of 70,000 images using an application called Elpical Claro, a classic example of a business opportunity that is only feasible in an automated environment. Today, clients simply cannot afford to spend the sums of money required to have an operator manually correct thousands of images. And, while it's possible to run Photoshop in a semi-automated mode using scripts and/or batch actions, as a desktop application, it is not sufficiently robust to deal with this volume of data.
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