Transcontinental Launches a New ‘TC’ Brand Image

MONTREAL—Nov. 23, 2011—To better reflect its evolution into a leading player in the new marketing communications landscape, Transcontinental has launched a new brand, logo and positioning: TC. Transcontinental, the Canadian leader in marketing activation. The new brand better reflects the company’s comprehensive and integrated marketing communications offering, including print, media, digital, interactive and mobile. The new trademark will be known as TC. Transcontinental, and its two sectors as TC. Media and TC. Transcontinental Printing.