Transcontinental Launches a New ‘TC’ Brand Image

Beyond the truncation of the word Transcontinental, the “t” in the new “tc” stands for technology, while the “c” represents community. In the chosen typography, the bold, upright “t” embodies confidence and solidity. The “c”—with its generous opening—signifies willingness to communicate.

The red dot from the former logo is transformed into a black one, which represents the digital economy, as well as the point of contact between the company and its customers. The logo is black or white, depending on context and usage. Keeping the main typographic element devoid of color will allow the use of various colors to illustrate sub-brands.