Transcontinental Launches a New ‘TC’ Brand Image

TC. Transcontinental’s integrated offering includes strategic planning and creation, printing products, mobile applications and services, distribution services, interactive and digital products, content and media drivers, and database analytics.

For the past year, the company has worked with Cohesion Strategies, a Montreal-based consultancy specialized in brand strategy, and Bleublancrouge, a Montreal-based advertising and design agency, on the strategic assessment and redesign of the brand. As part of the process, TC. Transcontinental also updated and reaffirmed its core company values of innovation, respect, teamwork and performance.