Transcontinental Posts ‘Best Operating Performance in Its History’

• Transcontinental is Canada’s largest publisher of consumer magazines, with some 40 highly regarded publications that have a loyal following of more than 11 million readers a month, most of them women. In 2010 these magazines continued to refine their content and graphic design to make them more relevant and attractive to the major communities of interest they serve. They also grouped their advertising offer to reflect communities of interest. Along with their websites and mobile applications, they added activities such as the organization of specialized events and the development of a TV component. In 2010, Transcontinental launched Canada’s first French-language bookzine: PREMIUM – l’intelligence en affaires, a high-end bi-monthly management publication that complements the Corporation’s portfolio of business publications. Combining the best of both book and magazine, PREMIUM is available online, on newsstands and by subscription.