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Media Sector
- Transcontinental invested about $8 million in the strategic development of the Media sector, focusing on digital technology. One of the highlights was the launch of weblocal.ca, an online search site for finding and reviewing local businesses and their products and services in communities across Canada. Highly interactive, weblocal.ca generates its content from information shared by users who can also access reviews on other websites, create a profile, set up a community of friends and neighbours and use the mobile search functions. This initiative reflects management’s plan to increase local advertising revenues, a key area of growth for Transcontinental.
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