Transcontinental Reports Organic Growth in All Three Market Sectors
Operating Highlights
• Transcontinental concluded a four-year agreement with Canadian Tire, worth several hundred million dollars, starting in January 2012. This new agreement expands services to cover Canadian Tire’s flyer printing needs on a national scale, for all of its banners, and the printing of marketing materials as well as distribution service in Eastern Canada. In addition, Canadian Tire will be able to draw on Transcontinental's other services, such as data analytics, Canada-wide distribution, e3 flyer production, direct marketing programs via print, mobile and email channels, and advertising campaigns in Transcontinental's consumer magazines, newspapers and media websites. This new agreement will add about $30 to $40 million in incremental revenues on an annual basis and makes Transcontinental Canadian Tire’s leading provider of marketing solutions across Canada.
- Companies:
- Transcontinental Inc.