Transcontinental Reports Positive Trend in Q3 Financial Indicators
Operating Highlights
The operating highlights for the third quarter 2010 reflect the key directions identified by the Corporation in its strategic plan, and its core competencies.
• Offering integrated solutions to local communities in Canada is one of these key directions, and it involves a broad range of print and digital channels: some 170 newspapers and their websites, the door-to-door distribution and portal Publisac.ca / Dealstreet.ca, the Canada-wide local search site weblocal.ca, and a series of websites such as merkado.ca. Achievements in the third quarter include the launch of three weekly papers in Quebec: Point de vue Sainte-Agathe and Point de vue Mont-Tremblant in the Laurentians, and Abitibi Express for the towns of Val-d’Or and d’Amos. On the digital front, we redesigned the shopping site Publisac.ca and introduced Dealstreet.ca, its English-language counterpart. Furthermore, the introduction of mobile applications for Canadian Living, Coup de Pouce, Les Affaires, Finance et Investissement, Investment Executive, Metro and The Hockey News has been highly successful. The thn.mobi version for The Hockey News recently topped one million users, putting it among the top performers in downloaded mobile applications. This is how Transcontinental is meeting the new needs of Canadian consumers, who are increasingly turning to the Web or new communication platforms for their information.
