Transcontinental Takes Aim at PLM Group

PLM Group posted revenues of C$126 million in 2006. The deal is expected to close in October.

“PLM is regarded highly by businesses, marketing firms and advertising agencies in Canada,” noted Luc Desjardins, president and CEO of Transcontinental, in a release.

“With PLM, we will become a leader in Canada’s direct marketing industry, a fast-growing segment where Transcontinental is already a major player in the United States; PLM will also complement our product and service offering in the Greater Toronto area. PLM brings Transcontinental a dynamic sales force, which will augment cross-selling opportunities.”