Transcontinental's Marcoux Monetizes Shares, Maintains Family Control

MONTREAL—Aug. 10, 2010—Transcontinental Inc. announced today that Rémi Marcoux, its Executive Chairman of the Board and Founder, has concluded, through his holding companies, a transaction to monetize a total of 4 million Transcontinental shares. The monetization transaction involves a forward contract concluded with a Canadian chartered bank referencing the closing price of Transcontinental Class A subordinate voting shares on August 9, 2010. Pursuant to this agreement, Marcoux's holding companies will maintain the beneficial ownership and voting rights attached to the monetized shares.