Transcontinental's Marcoux Monetizes Shares, Maintains Family Control

MONTREAL—Aug. 10, 2010—Transcontinental Inc. announced today that Rémi Marcoux, its Executive Chairman of the Board and Founder, has concluded, through his holding companies, a transaction to monetize a total of 4 million Transcontinental shares. The monetization transaction involves a forward contract concluded with a Canadian chartered bank referencing the closing price of Transcontinental Class A subordinate voting shares on August 9, 2010. Pursuant to this agreement, Marcoux's holding companies will maintain the beneficial ownership and voting rights attached to the monetized shares.

This financial instrument allows Marcoux's holding companies to monetize approximately 30% of his aggregate participation in Transcontinental shares while retaining effective control of the corporation in the hands of the Marcoux family.

"It has always been important to me to ensure the continuity and long-term stability of our operations for the benefit of our clients, our employees and our shareholders," said Marcoux. "The transaction announced today was designed in a prudent manner to allow both stability in Transcontinental's operations as well as long-term family succession planning."

The number of shares subject to monetization are 4 million Transcontinental shares from Marcoux's holding companies total of 13,209,840 Class B shares.

Prior to the monetization, Transcontinental and Marcoux's holding companies completed a series of transactions involving an exchange of shares to crystallize the safe income attributable to the block of Transcontinental shares that were monetized. The exchange has no negative impact on the Corporation or its shareholders, nor does it give rise to any change to Class A subordinate voting shares and Class B shares. Marcoux's holding companies have assumed the costs related to these transactions.

About Transcontinental:
Transcontinental creates marketing products and services that allow businesses to attract, reach and retain their target customers. The Corporation is the largest printer in Canada and Mexico, and fourth-largest in North America. As the leading publisher of consumer magazines and French-language educational resources, the second-largest community newspaper publisher, and with its digital platforms that deliver unique content through more than 120 websites, it is also one of Canada's leading media groups. In addition, Transcontinental offers marketing products and services that use new communications platforms supported by database analytics, premedia, e-flyers, email marketing, custom communications and mobile solutions.

Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D) has 11,000 employees in Canada, the United States and Mexico, and reported revenues of C$2.4 billion in 2009. For more information about the Corporation, please visit www.transcontinental.com.