Transcontinental's U.S. Direct Mail Operations Sold to IWCO Direct
“Transcontinental has decided to focus on its other market segments,” explained François Olivier, President and Chief Executive Officer of Transcontinental. “The sale of our U.S. high-volume direct mail operations will benefit customers, employees and the industry.”
“We are pleased to combine the strengths of the Transcontinental Direct’s U.S. operations with IWCO Direct. This provides a robust national total package footprint for our customers seeking innovative and cost-effective programs for customer acquisition, loyalty and engagement programs anchored by powerful strategy development,” said Jim Andersen, IWCO Direct President and CEO. “The IWCO Direct team is looking forward to working with our new colleagues from Transcontinental to create exceptional direct marketing programs for our customers.”
- Companies:
- IWCO Direct
- Transcontinental Inc.