Transforming into a Cross Media Services Provider: How CustomXM Did It

People ask me if print is still a relevant medium. I love exclaiming to people in reply, “Print lives!” The fact is: print is evolving. And as print evolves, so do we. It used to be the only tool in our tool box, now it’s one of many integrated tools in our marketing solutions mix. And it’s one of the most powerful action- and result-oriented tools in that toolbox. The technology available today allows us to take advantage of all of these tools to help our customers market smarter with relevant 1:1 content.