Transforming into a Cross Media Services Provider: How CustomXM Did It

In our business, we have to use all of the channels available to us. That’s what keeps print alive. Even social media? Absolutely. Our effective use of social media is a continuing success story in helping us foster great customer relationships.

We started by listening and absorbing what was out there. We set up a Twitter feed, and started following Kodak’s “Kodak I Dig Print,” Jeff Hayzlett from Kodak, and other industry feeds.