Transforming into a Cross Media Services Provider: How CustomXM Did It

By following some local folks, we connected with potential customers like marketing, advertising and communications agency representatives. We started to meet in person through local “Tweet-ups,” and I can tell you it’s turned into significant wins for us, as far as creating new customer relationships. We’ve even hosted “mini Tweet-ups” right here at our shop, as several from the Twitter community have stopped by for tours.