Transforming into a Cross Media Services Provider: How CustomXM Did It

Transforming a Brand

When we made the transformation to CustomXM, we were essentially rebranding our company. This was not an easy move, and not without risks, to be sure. What if people didn’t recognize this new company? Actively engaging in social media helps us to create a buzz around our new brand, and now a lot of our customers only know us as CustomXM. We’re building on the strong foundation that my parents established for this business, and enhancing it by communicating to our customers that we are ahead of the curve, delivering top-notch marketing solutions that meet their ever-changing needs.