Transforming into a Cross Media Services Provider: How CustomXM Did It

When I came aboard in 1990, I quickly learned that succeeding in this business meant delivering value to our customers and providing unequalled customer service. It was all about building strong, long-lasting relationships. That definitely has not changed.

Today, as president of our family business, I can tell you what has changed: just about everything else. For several years we watched closely as traditional printing was modified and reinvented by the “digital revolution.” Instead of resisting these changes, we embraced the new technologies to ensure that we could continue to provide our clients with the communication tools they need to succeed. In short, to help our clients grow their businesses, we had to transform ours.