Transforming into a Cross Media Services Provider: How CustomXM Did It

The “XM” in CustomXM speaks to the “cross-media” campaigns we help our customers execute. This represents the integration of digital printing, database technology and the Internet, all of which changed the face of marketing. The marketing strategies needed by our clients have moved beyond a simple print job. We realize that value to our customers is based on our ability to offer cutting-edge technologies that enable them to develop and track very sophisticated marketing campaigns.