Transforming into a Cross Media Services Provider: How CustomXM Did It

“Market Smarter”

Helping our customers utilize a customized mix of media to deliver a consistent message across multiple channels helps them build loyalty with their various audiences. We’re really working to help our customers “market smarter.”

Our first experience with “personalized cross media” was working with personalized URLs (PURLs). We leverage customer data and use a variety of media—direct mail, emails, text messages—to drive target audience members to their PURLs. This increased some customer response rates by as much as 30 percent or more!