Transforming into a Cross Media Services Provider: How CustomXM Did It

We quickly realized that our traditional role with our clients was changing. Instead of being just a resource for commercial printing services, we became a one-stop shop for cutting-edge marketing solutions.

The Digital Solution

A few years ago, we reached capacity with our existing digital printing equipment and sought a new printing solution. We needed one with greater productivity and uptime that would help us to stay up to date as the technology advanced, without incurring large costs for doing so. In 2007, we met with a Kodak representative to test a Kodak Nexpress S2500 digital production color press. Thirty days later, we closed the deal. It immediately increased our capacity and allowed us to go out and actively seek new business.