Transpromo Printing — The Message Is the Medium

IT’S LIKE déjà vu all over again. With apologies to Yogi Berra, some expressions become cliché for good reason. They encapsulate a truth so well, it’s hard to resist falling back on them time and again.
The printing industry seems to keep looping back a year when it comes to certain major developments. This is particularly true for digital printing, come variable data, which was the “next big thing” in the industry for about a decade before the adoption rate even started to approach the robust expectations.