Transpromo Printing — The Message Is the Medium

In a reversal of the situation with direct marketing, buyers of transactional printing services have the customer database, but may not have the marketing component in place. This has led to the introduction of terms such as trans-educational and trans-informational. The idea being that prospects may have other needs, such as communicating information on retirement planning, identity protection or wellness and diet, that serve the greater goals of the organization.