Transpromo Printing — The Message Is the Medium

Broadening the Definition

The “trans” part of the term is also being extended to open up the business opportunity to a wider community, on both the customer and supplier sides. To put it simply, this model suggests that any routinely mailed business document can be seen as a transpromo prospect. The goal can be simply to offset the cost of doing a required mailing, especially in the government arena, or to develop a new revenue stream.