Transpromo Printing — The Message Is the Medium

This is one case where the printing industry can steal a page from the Website business plan. The “print” option on Websites originally was conceived as a way to strip out unneeded components and to reformat the information so it is printer-friendly. Now, more companies are capitalizing on it as a marketing opportunity and incorporating ads, coupons and messaging into the “for printing” version of the Web page.