Transpromo Printing — The Message Is the Medium
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Mark Smith
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Checking in online and printing an airline boarding pass is a great example, since most now carry ads for rental cars, hotels, restaurants, etc., but any order confirmation page is apt to adopt this marketing technique. Equivalent printed and mailed documents that have been cited as potential applications include appointment (veterinarian, dentist, etc.) and servicing (automobile, home maintenance, etc.) reminders, loyalty programs, club membership renewals, fundraising mailers and the like.
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Mark Smith
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