Transpromo Printing — The Message Is the Medium
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Mark Smith
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Combined transactional/promotional (transpromo) printing is the latest case in point. It burst onto the graphic arts scene a couple of years ago and was quickly christened the “next big thing.” Jaw-dropping numbers have been tossed around as the market potential for this new business segment.
And so it has gone in the printing industry each year since.
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Mark Smith
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